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Vybz Kartel Promotes British Footware "Clarks" for Free

July 8, 2010 6:19 PM | Dancehall | Comments (0)

Jamaican dancehall artist/lyricist Vybz Kartel has written songs about Clarks footwear that has sparked a stampede to the stores. The first single “Clarks” featured his favorite styles on its cover, followed by 2 more releases "Clarks Again" and "Clarks 3". 

Kartel, whose real name is Adidja Palmer, says he owns over 50 pairs. Kartel said he is no receiving money for endorsing the product publicly. It’s his own choice to do so.

"It's as Jamaican as ackee and saltfish and roast breadfruit.” Kartel said describing the shoe-maker.

"Policemen wear it, gangsters wear it. Big men wear it to their work. Schoolchildren wear it to school."

The Senior Account Manager for Clarks Originals, Gemma Merchant, told Sky News Online: "Musicians seem to be naturally drawn to our brand, perhaps because we have an authentic heritage story and our classic styles are exactly that; timeless classics, the appeal of Clarks Originals spans genres, cultures and trends.

Vice President of the reggae record label Greensleeves, which promotes Kartel’s music; Olivier Chastan told Sky News Online, “he is an example of the incredible creativity and talent coming out of Jamaica. Jamaican exports reggae and imports Clarks! Global trading!"

Vybz Kartel Promoting Clarks


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