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Virgin Mobile Live: The New Internet Music Channel

July 19, 2010 5:52 PM | Interesting Stuff | Comments (0)

vigin%20mobile%20logo2.PNGVirgin Mobile Live is the newly created Internet music channel. It features rock, hip hop, indie, pop and dance remixes, and live interviews, launches at 11 a.m. (EDT) July 20 with 24-hour-a-day live and taped streaming audio programming.

The chairman of the Virgin Group, Sir Richard Branson will celebrate the music channel’s launch. It is by announcing the highly anticipated line-up for the 2010 Virgin Mobile Free Fest powered by Kyocera on the debut of the channel's signature show, "FreeFest Sessions". It will be hosted by DJ abbey Braden.

You can tune in every day to Virgin Mobile Live on, Listeners can also make song requests at

Ron Faris, director of brand experiences, Virgin Mobile USA said, "Virgin Mobile Live is designed to be a non-stop, electric and spontaneous effort to wire our most loyal fans into the Virgin culture". "We're especially excited that its launch comes in time for Sir Richard Branson to announce this year's Virgin Mobile FreeFest line-up and to let people know when and how free tickets will be made available."

Virgin Mobile Live includes the following features:

FreeFest Sessions:
A live daily signature music show from 11 a.m. to 2 p.m. (EDT) hosted by Braden of the Hype Machine and 'SUP' Magazine, spotlighting new music, features, interviews with this year's Virgin Mobile FreeFest acts, Virgin Mobile Festival Flashbacks, and Virgin Mobile's efforts around youth homelessness through The RE*Generation initiative.

The Freestyle with Schott Free: The music you should be listening to, according to Schott Free, hip-hop producer and East Village Radio host, bringing sounds live from the streets of New York.

Beyond Talk: A listener-curated segment highlighting the top 10 tracks requested via twitter, airing each Friday.

Smash Pop: Featuring pop hits, remixed and revisited.

Braden said, "FreeFest Sessions combine my two favorite things -- getting the word out about amazing artists and anything involving music festivals". "The decision to harness this new media platform to raise awareness of youth homelessness as well demonstrates Virgin Mobile's initiative to get users involved within their communities. I'll be donating my time, too."

On September 25 the Virgin Mobile FreeFest will be held at Merriweather Post Pavilion in Columbia, Md.

Virgin Mobile USA, one of Sprint's prepaid brands, offers millions of customer’s control, flexibility and connectivity through Virgin Mobile's Beyond Talk(TM) plans for mobile phone service and prepaid Broadband2Go high-speed Web access. Virgin Mobile branded handsets are available at more than 40,000 retail stores, including Target, Wal-Mart, Best Buy and RadioShack.

Top-Up cards are available at approximately 150,000 locations nationwide and can be used for Assurance Wireless and Broadband2Go services. Purchase and experience Virgin Mobile on the Web and at Facebook, Twitter, You Tube and


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